Sustainability is an important topic for the European food industry. This lays the foundation for several key challenges: maintain high performances with sustainable processes and materials; reduce wastes along the distribution chain; control CO2 emissions while maintaining economic competitiveness. Innovative packaging solutions that extend the shelf-life of food products may be helpful to this purpose. Proposed by Sealed Air, Cryovac OptiDure – heat-shrinkable vacuum bags ensuring low environmental impact compared to common bags – and Sealappeal PSF and OSF – film for tray lidding and flowpack. These monomaterial films are suitable for packaging fresh food products and ready meals. They are thinner compared to common films (from 40 to 17 micron), and provide excellent transparency and peelability, next to full recyclability.